Google AdWords Display Advertising Certification Questions and Answers

  1. Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
    1. Search Network with the marketing objective of "Mobile app installs"
    2. Display Network with the marketing objective of "Engage with your mobile app"
    3. Display Network – "Mobile app installs"
    4. Display Network – "Ads in mobile apps"
  2. When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
    1. Bid adjustments
    2. Frequency capping
    3. IP Exclusion
    4. Ad rotation
  3. An ad may not appear correctly on mobile phones if it:
    1. uses HTML5
    2. is in Lightbox format
    3. uses Flash or contains large images
    4. isn't optimized for mobile
  4. When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
    1. placement–targeted ad will be the only ad to appear in the ad unit
    2. placement–targeted ad will appear above the keyword–targeted ad
    3. keyword–targeted ad will be the only ad to appear in the ad unit
    4. keyword–targeted ad will appear above the placement–targeted ad
  5. An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
    1. Exclude "Programming" as a topic
    2. Add "Coffee beans" as a topic
    3. Add “Java beans” as a negative keyword
    4. Make it obvious in the ad copy that "Java" refers to coffee, not JavaScript
    Related Options:
    1. Add negative keywords like “programming” or “JavaScript”
    2. Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
    3. Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
    4. Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report
  6. A custom Lightbox ad must have a format hosted in:
    1. DoubleClick Campaign Manager
    2. AdWords
    3. DoubleClick Studio or AdWords
    4. DoubleClick Studio
  7. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
    1. cost–per–click (CPC) bidding
    2. target cost–per–acquisition (CPA) bidding
    3. cost–per–day (CPD) bidding
    4. viewable cost–per–thousand impressions (vCPM) bidding
  8. A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
    1. the entire new line of non–stick cookware
    2. all cookware sold on the site
    3. all non–stick cookware sold on the site
    4. a specific pan within the new line
  9. A Ready Lightbox ad can contain:
    1. just text with no image
    2. a 3–D game
    3. a video and images
    4. adult–oriented content
  10. Ads are likely to be most contextually relevant to the sites on which they appear when using:
    1. Topic targeting
    2. In–market audiences
    3. Affinity audiences
    4. Remarketing
  11. Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
    1. site on which people have seen their ad
    2. frequency at which an ad is shown for a given person
    3. countries of residence of people who've seen their ad
    4. Internet Protocol (IP) addresses of people who've seen their ad
  12. An ad’s Quality Score on the Display Network will affect:
    1. the Quality Scores for the keywords
    2. whether an ad is eligible to enter the ad auction
    3. the Quality Score for the same ad on Google and the Search Network
    4. the Display Network placements on which the ad is eligible to show
  13. An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
    1. Create new display ads that will work well with the ad sizes that aren't working properly
    2. Continue to redesign the ad with Ad gallery until the content shows properly in all selected sizes
    3. Allow all ad sizes to show on all placements
    4. Target placements that accept only ad sizes that properly show the content
  14. An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
    1. Ad rotation
    2. Ad scheduling
    3. Bid Optimizer
    4. Frequency capping
  15. An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
    1. Set language targeting options for the campaign containing the ads for the film
    2. Target specific YouTube localized domains
    3. Change the managed placements to French
    4. Change the AdWords account language setting to French during setup
  16. An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
    1. she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options
    2. she can infinitely loop animated image ads
    3. the ad can appear multiple times on a page to reinforce the advertiser's message
    4. the ad will show on all ad networks and will reinforce the advertiser's message
  17. An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
    1. be disapproved because it mimics a function the ad can't perform
    2. be resized on the Display Network because it lacks animation elements
    3. perform well on the Display Network because it contains relevant information
    4. perform poorly on the Display Network because it will frustrate people
  18. An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
    1. Choose websites that represent a variety of themes
    2. Set bids on individual placements
    3. Set bids at the ad group or campaign level
    4. Create a campaign for each website
  19. An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
    1. the Conversions column of the Placements tab reporting table
    2. the average cost–per–conversion of the campaign
    3. the clickthrough rate (CTR) for each placement
    4. the Site Search report within Google Analytics
  20. An advertiser who wants to target specific categories of video content on the Display Network should:
    1. use video ads
    2. add a call–to–action (CTA) overlay to the ads
    3. target the Search Network
    4. add the keyword "video" to the campaign
  21. An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
    1. Ad gallery lets advertisers include as much text as the advertiser thinks is needed
    2. Ads built with Ad gallery tend to have lower cost–per–click (CPC) than ads built with other tools
    3. Ad gallery’s templates ensure that ads blend into the color scheme of any website
    4. Ad gallery lets advertisers easily create and change ad text
  22. An advertiser would benefit from using affinity audience targeting if they want to reach people:
    1. regardless of their particular interests
    2. who’ve already visited their website
    3. with a particular broad interest, for example, sports fans
    4. with a very specific interest, for example, avid marathon runners
  23. Cost–per–thousand impressions (CPM) bidding is only available for:
    1. campaigns that target search partner sites
    2. accounts using U.S. dollars for billing currency
    3. accounts that are using prepay billing
    4. campaigns that target the Display Network
  24. Display inventory on the Display Network is published by AdSense or:
    1. Right Media
    2. Teracent
    3. AdWords
    4. The DoubleClick Ad Exchange
  25. Dynamic remarketing lets an advertiser:
    1. re–run an ad to increase the volume of people who will see it
    2. show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
    3. show prior visitors to his site ads that are based on products or services they saw on the site
    4. engage visitors to the website by opening a chat session
  26. “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
    1. watches the ad for at least 2 seconds
    2. expands or interacts with the ad
    3. hovers their finger over the ad for at least 2 seconds
    4. watches the ad twice in a row
  27. For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
    1. Quality Score of keywords across all campaigns and all ad groups
    2. clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser's landing page
    3. Quality Score of all campaigns and regional targeting settings
    4. click–through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher's site
  28. For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
    1. only viewable cost–per–thousand impressions (vCPM) ads entering the auction
    2. any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
    3. both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
    4. only cost–per–click (CPC) ads entering the auction
  29. For an advertiser focused on branding, what are the key success metrics?
    1. Cost–per–conversion
    2. Conversion rate
    3. Reach and frequency
    4. Clicks and impressions
  30. Frequency capping gives advertisers the ability to specify a limit to the number of:
    1. impressions for all viewers
    2. impressions for a unique viewer
    3. clicks for a unique viewer
    4. clicks for all viewers
  31. Frequency capping limits the number of times:
    1. your ads appear to the same person on the Search Network
    2. your ads appear to the same person on the Display Network
    3. your ads appear during the designated days and hours that you set
    4. your ads appear to people with the same IP address
  32. Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
    1. the keywords and topics match
    2. the keywords and bid match
    3. only the keywords match
    4. only the topics match
  33. How does an extension work on a Display ad?
    1. It adds a testimonial
    2. It extends the length of the ad placement
    3. It extends the ad below the fold
    4. It adds extra information, like a location or phone number
  34. How long should advertisers wait after creating a new Display campaign before analyzing its performance?
    1. 2–3 days
    2. 2–3 weeks
    3. 1 week
    4. 1 month
  35. If a display ad appears “above the fold,” this means that it:
    1. takes up more than 20% of the webpage
    2. will appear at the top of each page of the website
    3. will appear anywhere on the front page of the website
    4. can be viewed in the upper portion of the page without scrolling
  36. If a display ad has been disapproved, how do you submit a request for another review?
    1. Open and then resubmit the ad
    2. Click "Re–review display ad"
    3. Email adwords– to find out why it wasn’t approved
    4. Edit your ad so it complies with Google policy and re–save it
  37. If an advertiser chooses to run ads in image formats, Google will:
    1. display these ads on the Display Network
    2. require that cost–per–thousand impressions (CPM) bidding be used
    3. charge an additional fee to serve these ads
    4. display these ads on the Search Network
  38. If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
    1. Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”
    2. Set the targeting for the ad group to “Broad Reach”
    3. Set the targeting for the ad group to “Target all”
    4. Set the targeting for the campaign to “Target all” and resubmit the ad
  39. If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
    1. each time they re–use your mobile app
    2. while browsing and using Google Maps
    3. when they enter search terms for products like yours on a mobile device
    4. while using other mobile apps on the same mobile or tablet device
  40. If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
    1. Ad Preview and Diagnosis
    2. Keyword Planner
    3. Display Planner
    4. Google Analytics
  41. If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
    1. Target cost–per–acquisition (CPA)
    2. Cost–per–view (CPV)
    3. Cost–per–day (CPD)
    4. Viewable cost–per–thousand impressions (vCPM)
  42. In order to use remarketing with Google Analytics, you need to:
    1. have a goal conversion rate of 30%
    2. have a goal conversion rate of 20%
    3. have at least one active AdWords account
    4. have your Google Analytics and AdWords accounts linked
  43. In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
    1. be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
    2. have a certain number of conversions in the previous 30 days
    3. be opted in to the Search Network and YouTube
    4. be opted in to the Search Network
    Related Questions:
    • In order to use Conversion Optimizer, an advertiser must:
  44. In–market audience targeting consists of people:
    1. who are interacting with contextually relevant content
    2. who are currently researching options and actively considering buying a product or service like yours
    3. whom you’ve reached through remarketing
    4. who are in your overall target demographic group
  45. Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
    1. Create a combined remarketing and Shopping campaign
    2. Create two ad groups: one targeted to remarketing and the other to Shopping
    3. Create separate remarketing and Shopping campaigns
    4. Create one ad group targeted to both remarketing and Shopping
  46. Managed placements allow advertisers to:
    1. target relevant placements across the entire Display Network based on their keyword lists
    2. exclude a specific ad unit on a network page where there are multiple ad units
    3. give Google the ability to select placements for them and set industry–appropriate bids
    4. bid differently for specific placements on the Display Network
  47. On the Display Network, enhanced cost–per–click (ECPC) automatically:
    1. sets bids to help you get as many conversions as possible
    2. adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
    3. sets bids to help you get the most clicks within your target spend amount
    4. sets bids to maximize your conversion value while trying to reach an average return on ad spend
  48. Remarketing is targeting ads to people who’ve already visited:
    1. your website after they've searched on Google
    2. your website as they browse websites and use apps on the Display Network
    3. multiple websites on the Display Network
    4. competitors’ websites multiple times
  49. Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
    1. track the IP addresses of people who saw the ad
    2. measure the number of potential clicks associated with ad impressions
    3. measure the number of conversions associated with ad impressions
    4. track the number of people who saw the ad but didn't convert
  50. Targeting by topic is a good strategy if your client wants to:
    1. reach a specific audience
    2. control where his ads appear on the Display Network
    3. actively manage his budget because he has strict cost–per–acquisition goals
    4. drive sales on his website
  51. The Ad gallery allows advertisers to:
    1. create display ads to be used in any online or offline format
    2. download and edit display ads created by third–party developers
    3. use templates to create display ads at scale
    4. edit and manipulate images and video footage to be used in their display ads
  52. The dynamic remarketing tag collects data such as:
    1. types of pages viewed
    2. affinity group characteristics
    3. business ID numbers of visitors
    4. number of code snippets
  53. To raise awareness of what you’re advertising without limiting who might see your ads, you should:
    1. set a mobile bid adjustment to reach more customers on mobile devices
    2. set a topic bid adjustment to show your ads on multiple pages about a specific topic
    3. add multiple targeting methods and use the "Bid only" setting
    4. add multiple targeting methods and use the "Target and bid" setting
  54. True or False: An advertiser can target mobile apps via AdWords.
    1. False
    2. True
  55. View–through conversions are available only to:
    1. advertisers that have implemented conversion tracking
    2. advertisers that are running video ads
    3. advertisers that have implemented target CPA bidding
    4. advertisers that have opted in to the Search Network
  56. Viewable cost–per–thousand impressions (vCPM):
    1. applies to all ads that appear in Google Search and on the Display Network
    2. lets you bid based on AdWords’ projected views of your ad
    3. lets you pay only for impressions that become viewable
    4. counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  57. What can you do by creating a separate campaign that’s targeted only to the Display Network?
    1. Set specific maximum cost–per–click (CPC) bids for automatic placements
    2. Set a separate placement bid at the ad group level
    3. Allocate budget and control spend more effectively across campaigns
    4. Exclude irrelevant placements and categories
  58. What’s a best practice for building ads with Ad gallery?
    1. Add a visible display URL
    2. Create a text–heavy ad
    3. Use the same template for all ads
    4. Use multiple small images
    Related Questions:
    • What is a best practice for building ads using the Ad gallery?
  59. What’s a best practice for creating an effective ad with Ad gallery?
    1. Use the same color for the foreground and background of the ad
    2. Use a color scheme that complements your image and brand
    3. Use one template for all ads
    4. Create only one ad size for each distinct image
  60. What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
    1. The selection of at least two mobile targeting options
    2. The app package name (Android) and/or app ID (iOS) of the promoted app
    3. The serial number of the promoted app
    4. Prior placement of an ad for the app on the Search Network
  61. What’s something you can do in Ad gallery to enhance a dynamic display ad?
    1. Customize your logo and colors
    2. Upload your own call–to–action button
    3. Make the call–to–action button blink
    4. Add a flashing border
  62. When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
    1. improves for that placement because the clickthrough rate (CTR) increases
    2. improves for that placement because the vCPM bid decreases
    3. is not affected because the click is automatically filtered out by Google's invalid click technology
    4. is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding
  63. When creating a display ad, Ad gallery lets you:
    1. extend a Display campaign's reach to Google search partners
    2. automatically create a display ad from existing ad text
    3. automatically adjust image content based on campaign performance
    4. choose from existing design templates
  64. When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
    1. identify the traffic to your website that was generated by AdWords ads
    2. increase overall impressions for the ad
    3. set expectations for customers who are in various stages of the buying cycle
    4. improve the Quality Score of the ad on all Google properties
  65. When planning a campaign, the first thing an advertiser thinks about should be:
    1. the advertiser's daily budget
    2. the tools available to build a display ad
    3. the advertiser's goals
    4. the tools available to optimize the campaign
  66. When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
    1. Viewthrough
    2. Impression
    3. Click
    4. Conversion
  67. Where can you place a client’s image and video ads?
    1. On the Search and Display Networks
    2. On the Search Network and YouTube
    3. On the Display Network only
    4. On the Search Network only
  68. Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
    1. Text ads
    2. Rich media ads
    3. Display ads
    4. Video ads
  69. Which allows advertisers to see which sites referred visitors with the most time spent on site?
    1. Ad Planner
    2. Display Planner
    3. Google Analytics
    4. Keyword Planner
  70. Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
    1. Conservative targeting
    2. Aggressive targeting
    3. Google Analytics
    4. Ad Preview and Diagnosis tool
  71. Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
    1. Move automatic and managed placements into separate ad groups
    2. Create a separate ad group for each placement
    3. Target a broad collection of placements with a single ad group
    4. For each ad group, target groups of placements with similar themes
  72. Which bidding option is best suited for an advertiser focused on branding goals?
    1. Cost–per–click (CPC)
    2. Viewable cost–per–thousand impressions (vCPM)
    3. Effective cost–per–thousand impressions (eCPM)
    4. Cost per acquisition (CPA)
  73. Which bidding option is best suited for an advertiser focused on direct response marketing goals?
    1. Effective cost–per–thousand impressions (eCPM)
    2. Viewable cost–per–thousand impressions (vCPM)
    3. Cost–per–click
    4. Cost–per–interaction (CPI)
  74. Which bidding type is only available for ads on the Display Network?
    1. Viewable cost–per–thousand impressions (vCPM)
    2. Maximize clicks
    3. Cost–per– view (CPV)
    4. Target cost–per–acquisition (CPA)
  75. Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
    1. Display Planner
    2. Display Campaign Optimizer
    3. Keyword Planner
    4. Google Analytics
  76. Which feature applies to the Display Network but not the Search Network?
    1. Frequency capping
    2. Location targeting
    3. Cost–per–click (CPC) bidding
    4. Language targeting
  77. Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
    1. Display Planner
    2. IP exclusion setting
    3. Keyword diagnosis
    4. Conversion tracking
  78. Which functionality applies to HTML5 ads?
    1. They use interactive content stored in containers and rendered in browsers
    2. They’re easy to update but require plug–ins
    3. They can’t be viewed on mobile devices
    4. They’re easy to update and don’t require plug–ins
    Related Questions:
    • What functionality applies to HTML5 ads?
  79. Which is a benefit of using a Lightbox ad?
    1. You can run it on both the Search and Display Networks
    2. You can be charged only for click–throughs
    3. There’s no cost for engagement with the ad
    4. You can use any Display Network targeting method
  80. Which is a benefit of using display advertising with Google to build brand awareness?
    1. Accurate forecasts of clicks and impressions
    2. Expansive network of diverse sites
    3. Higher clickthrough rates (CTR) than on Google Search
    4. Consistent performance from day–to–day
  81. Which is a method for evaluating performance of engagement ads created with the Ad gallery?
    1. AdSense reports in Google Analytics
    2. Funnel visualization report
    3. Mouseover rate
    4. Transaction rate
  82. Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
    1. Clickthrough rate (CTR)
    2. Impressions
    3. Conversions
    4. Clicks
  83. Which practice would be acceptable under Google’s editorial and technical requirements?
    1. Promoting documented copyrighted content
    2. Including a generic phrase like “Buy products, click here”
    3. Showing a URL that doesn’t accurately indicate the landing page, such as “” taking people to
    4. Linking to a site that’s under construction
  84. Which practice would violate Google’s editorial and professional requirements?
    1. Showing a ValueTrack tag in the text
    2. Including a question mark in the headline
    3. Directing people to a page other than the advertiser’s homepage
    4. Including a border on the ad
  85. Which report is helpful when using site and category exclusions?
    1. Placement report
    2. Ad group report
    3. Campaign report
    4. Keyword report
  86. Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
    1. Impression share
    2. Ad performance
    3. Placement performance
    4. Reach and frequency
  87. Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
    1. Topic
    2. Affinity audiences
    3. Remarketing
    4. Placement
  88. Which tool works best to help advertisers automatically find and bid on relevant placements?
    1. Target CPA bidding
    2. Targeting optimization
    3. Display Planner
    4. Keyword Planner
  89. Which would contribute to a higher Quality Score for a display ad?
    1. High number of impressions
    2. Fast landing–page load time
    3. High maximum cost–per–clicks (CPCs)
    4. Testing all image ad sizes
  90. Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
    1. Image ads don't perform as well on the Display Network
    2. Text ads don't perform as well on the Display Network
    3. It ensures maximum coverage because some publishers don't accept all ad formats
    4. It ensures one of the ad formats will win the auction and show on a publisher site
  91. Why is it recommended to separate Display Network campaigns from Search Network campaigns?
    1. Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
    2. Separate campaigns allow for more accurate location targeting
    3. Higher bids are required to be successful on the Display Network
    4. Different campaign settings may be more effective on different networks
  92. You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
    1. Display Network with Search Select
    2. Search Network with Display Select
    3. Display Network only
    4. Search Network only
  93. You might choose to use preferred layouts for dynamic display ads if your client:
    1. wants to choose the features but not the layouts
    2. wants to choose the layouts and features
    3. doesn’t care if AdWords chooses the layouts and features
    4. wants to choose the layouts but not the features
  94. You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
    1. Use a custom feed
    2. Use the “Education” business type
    3. Implement the remarketing tag after the body tag
    4. Include “textbooks” and “study guides” as keywords
  95. Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
    1. A quotation about falling in love
    2. A promotion from a related business, like a bakery
    3. A map showing her business location
    4. A photo of a bride
  96. Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
    1. In–market audiences
    2. Demographic targeting
    3. A broad affinity audience
    4. Dynamic remarketing
  97. Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
    1. Cost–per–click (CPC)
    2. Cost–per–view (CPV)
    3. Viewable cost–per–thousand impressions (vCPM)
    4. Cost–per–acquisition (CPA/CO)
  98. Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
    1. Cost–per–view (CPV)
    2. Viewable cost–per–thousand impressions (vCPM)
    3. Target return on ad spend (ROAS)
    4. Cost–per–day (CPD)
  99. Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
    1. Prominently feature her street address in bold text
    2. Add a map showing her location to her ads
    3. Add a location extension to her ad
    4. Advertise on the Search Network as well as the Display Network
  100. Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
    1. An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
    2. An image ad featuring a drawing of the restaurant on the Display Network
    3. A text ad with a call extension on the Search Network
    4. A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
  101. Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
    1. Contextual product targeting
    2. The “Green Living Enthusiasts” affinity audience
    3. Demographic targeting
    4. Gender targeting
  102. Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
    1. Search Network with Display Select
    2. Search Network only
    3. Search Network with YouTube Select
    4. Display Network only
  103. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
    1. optimizes affinity targeting to place ads on all relevant web pages
    2. uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
    3. optimizes keywords and applies affinity targeting conversion models to target ads
    4. uses dynamic placement to target web pages and applies predictive conversion models to target ads
  104. Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
    1. Dynamic remarketing
    2. In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
    3. Similar audiences
    4. Managed placements
  105. Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
    1. sell high–end running shoes to competitive marathon runners
    2. reach shoppers who are ready to buy right away
    3. reach men, women, and children of all ages who need any kind of athletic shoes
    4. increase brand awareness