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Google AdWords Shopping Advertising Certification Questions and Answers (Q and A)

Google AdWords Shopping Advertising Certification Questions and Answers (Q and A)

  1. According to Google Shopping Policies, what can be included in promotional text?
    1. Product information taken from the data feed
    2. Repetition of words and phrases
    3. Text created from keyword insertion
    4. Text highlighting a special offer on specific products
  2. At which level can you add promotional text to Product Listing Ads?
    1. Product group
    2. Both ad group and product group
    3. Ad group
    4. Campaign
  3. Campaign priority should be used when:
    1. You have multiple sales to promote within the same campaign
    2. You want to lower the bid for a product group
    3. You have multiple campaigns advertising the same products
    4. You want to separate your inventory by brand
  4. Which is a required attribute when submitting a product to Google Merchant Center?
    1. Mobile landing page URL
    2. Title
    3. Availability date
    4. Additional image URLs
  5. Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
    1. Increase the maximum cost-per-click (max. CPC) bid for all products
    2. Update the inventory by removing certain products
    3. Subdivide the product group and move budget allocation to the best performing products
    4. Remove subdivisions from the product group
  6. For a Shopping campaign, you can use AdWords to:
    1. Submit product information
    2. Manage ad group bids
    3. Manage and validate a website URL
    4. Upload additional product images
  7. What information do you need to enter in Google Merchant Center to create a Shopping campaign?
    1. Verified and claimed website URL
    2. Business address
    3. Promotion text
    4. Local business data feed
  8. How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
    1. Increase your campaign priority
    2. Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
    3. Remove product group subdivisions and bid on broader groups of products
    4. Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  9. You should use multiple ad groups when you want to:
    1. Set a different priority on bidding within the same Shopping campaign
    2. Target a different country within the same Shopping campaign
    3. Use a different bid modifier for products in the same Shopping campaign
    4. Link products from a different Merchant Center account
  10. Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
    1. Remove any bid modifiers
    2. Increase the campaign’s daily budget
    3. Add negative keywords to the product group
    4. Increase bids on products groups
  11. Google Merchant Center is used for:
    1. Setting up campaign bidding priorities
    2. Managing conversion tracking
    3. Uploading product data feeds
    4. Editing your Shopping campaign’s product groups
  12. Which email contact does Google use to notify merchants about account warnings?
    1. Google Merchant Center technical contact
    2. Google Merchant Center primary contact
    3. Both Google Merchant Center technical contact and primary contact
    4. AdWords primary contact
  13. Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
    1. Include the text “adult” in the product description
    2. Mark ‘adult’ in a separate custom label attribute as part of the data feed
    3. Identify products using the ‘adult’ attribute and in Google Merchant Center settings
    4. Email the support team through the Google Merchant Center Help Center
  14. Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
    1. The ‘availability’ attribute is set as ‘out of stock’
    2. The ‘availability’ attribute is set as ‘preorder’
    3. The ‘availability’ attribute is set as ‘in stock’
    4. The ‘availability date’ attribute is set as the toys’ release date
  15. Ben is creating product images. A common best practice is to:
    1. Ensure all images are high-quality
    2. Display the merchant website name over all images
    3. Include all varieties of a product in one image
    4. Include brand names in the images
  16. Google Merchant Center can be used to:
    1. Manage shipping settings for a store
    2. Update mobile bids for products
    3. View competitive benchmarks for Shopping campaigns
    4. Set campaign priority for products
  17. You can use custom labels in a product data feed to:
    1. Tag products you’d like to group in a Shopping campaign by values of your choosing
    2. Submit product brand descriptions
    3. Provide additional description information for shoppers in search results
    4. Add supplemental image URLs
  18. To subdivide products in Shopping campaigns using your own set product structure, you should use:
    1. Custom labels
    2. Multiple data feeds
    3. Starred items
    4. AdWords labels
  19. Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
    1. Share products between accounts
    2. Access multiple AdWords accounts
    3. Combine reporting on all data feeds across domains
    4. Manage multiple domains with a single sign in
  20. Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
    1. Lower the maximum cost-per-click (max. CPC) for all product groups
    2. Increase the maximum cost-per-click (max. CPC) for all product groups
    3. Increase the budget cap of the campaign
    4. Remove underperforming items from the inventory
  21. Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
    1. Increase her “All products” bid
    2. Subdivide by brand and set more competitive bids for the brands individually
    3. Change the campaign priority to “high”
    4. Set her budget to “accelerated” delivery
  22. Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
    1. Leave all unique product identifiers blank
    2. Use the exemption attribute ‘identifier exists’
    3. Add ‘unique’ to the ‘brand’ attribute
    4. Include the word “antique” in the titles of all products
  23. Shopping ads can be targeted to:
    1. North America only
    2. Select countries, listed in Google Merchant Center and AdWords Help Centers
    3. Only countries where Google.com/shopping is available
    4. All countries where AdWords is available
  24. Custom labels can be a great way for you to:
    1. Subdivide products into specific product groups in AdWords
    2. Tell Google Merchant Center what products to avoid when uploading data
    3. Set the country in which your products will be sold
    4. Identify the shipping method used for your products
  25. What’s the best way to indicate in a feed that a product is on sale for a limited time?
    1. Include “SALE” in the title of the item
    2. Use the ‘sale price’ attribute
    3. Upload the same item twice, once with a lower price
    4. Update the description of that specific item
  26. If a product doesn’t have an image available, you should:
    1. Submit a placeholder image with a message, such as “Coming Soon”
    2. Wait to submit the product until an image is ready
    3. Submit an image of a similar product
    4. Submit a full color version of your store’s logo
  27. May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
    1. The data feed includes products with the availability status “out of stock”
    2. The language on the landing pages doesn’t match the language of the target country
    3. The data feeds weren’t updated for 10 days
    4. The shipping attributes for a small number of items have different pricing than the default shipping at the account level
  28. You want to prevent your ads from appearing for certain search terms. How would you do it?
    1. Put shorter descriptions in your product data
    2. Remove products from your product data
    3. Remove the related search terms from your product titles in your product data
    4. Add negative keywords to your campaign or ad group
  29. In Google Merchant Center, a target country is the country where:
    1. The products are manufactured
    2. The retailer is located
    3. The products are sold and will be shipped to
    4. The products are shipped from
  30. Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
    1. A bid of zero
    2. A bid that’s the average of the subdivisions
    3. Continue subdividing until there are no products in this group
    4. A bid lower than the subdivisions
  31. What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
    1. Messaging in AdWords overview page
    2. Email contacts listed in account settings
    3. Messaging in Google Merchant Center overview page
    4. Automated phone messages to account owner
  32. Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
    1. Set both the country of sale to United States and location to California
    2. Set the country of sale to United States only
    3. Set the location to California only
    4. Set either the country of sale to United States or location to California
  33. Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?
    1. Both ‘gtin’ and ‘mpn’ must be included
    2. Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used
    3. Only ‘brand’ is required
    4. Only ‘mpn’ is required
  34. What is a best practice to reduce the processing time of a new feed?
    1. Create a new Google Merchant Center account for each new AdWords campaign
    2. Submit the feed at midnight
    3. Divide the group of products into multiple data feed segments
    4. Upload both xml and csv files of the same products
  35. Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
    1. Use a custom label to denote items included in the holiday sale
    2. Add “holiday sale” to the ‘Title’ attribute of all items
    3. Classify the products under the “holiday” Google Product Category
    4. Change the ‘brand’ attribute of sale items to “holiday”
  36. Product groups are eligible for the Bid Simulator:
    1. Anytime after a product group is created in a Shopping campaign
    2. Once a budget cap has been reached for a product group
    3. Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
    4. When Shopping ads have been included in enough auctions or accrued enough impressions
  37. Shopping campaigns use:
    1. Shopping ads created from product data in Google Merchant Center
    2. A combination of text ads and Shopping ads formats
    3. Keyword-targeted rich media ads
    4. Ads promoting local and nearby services
  38. Why can’t Ellen see any benchmark data for her new Shopping campaign?
    1. She doesn’t have enough products in the campaign to compare to others
    2. She is already outbidding her competitors
    3. Her campaign has reached its daily budget limit
    4. There aren’t enough comparable products from other advertisers
  39. Why is it a best practice to set a bid for the “everything else in all products” product group?
    1. To be able to have one product group for mobile devices
    2. To make it easier to target a location for certain products
    3. To include items not part of other product groups in your campaign
    4. To control the websites on which your Shopping ads appear
  40. You can use campaign priority to:
    1. Make your Shopping ads more competitive in the auction
    2. Have Google prefer certain inventory in query matching and ad serving
    3. Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
    4. Speed up how fast a campaign’s budget is spent throughout the day
  41. Shopping ads should be used for:
    1. Promoting services
    2. Promoting brands
    3. Driving phone calls to a business
    4. Promoting products online
  42. When creating a file to upload to Merchant Center, what format is accepted?
    1. Google Document File
    2. Database File
    3. Tab Delimited File Format
    4. Excel File Format
  43. What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
    1. Include relevant attributes in the title such as brand, size, and color
    2. Add additional keywords at the end of the title
    3. Include the bike style name only
    4. Use special characters such as exclamation points
  44. The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
    1. Used electronics
    2. Items as part of a bundle
    3. New books for pre-order
    4. Custom-made clothing
  45. Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
    1. Put ‘unavailable’ in the ‘gtin’ attribute
    2. Put ‘false’ in the ‘identifier exists’ attribute
    3. Submit ‘1’ as the ‘mpn’ attribute
    4. Submit a randomly generated number in the ‘gtin’ attribute
  46. Google Merchant Center is used to:
    1. Monitor the performance of Shopping campaigns
    2. Host website images
    3. Manage bidding for Shopping campaigns
    4. Submit product information
  47. Which can you sell on Google Shopping?
    1. Business services such as plumbing or locksmithing
    2. Residential real estate
    3. Hotel and travel fares
    4. Used goods
  48. How can Helen provide free shipping for a small group of promotional products?
    1. Remove all shipping options from the Google Merchant Center account
    2. Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
    3. Set the default shipping for all products to a flat rate of $0.00
    4. Add “Free shipping” to the Shopping campaign promotional text
  49. Merchants use Google Merchant Center for which purpose?
    1. Set mobile bids on specific products
    2. Set campaign priority
    3. Upload product data through feeds or an API
    4. Manage Shopping campaign bids
  50. How should Chris estimate how a different bid amount would impact his store’s online traffic?
    1. Use the Bid Simulator tool
    2. Review the benchmark cost-per-click (CPC) information in AdWords
    3. Check the “Diagnostics” tab in Google Merchant Center
    4. Download campaign performance data
  51. How can you lose your claimed URL?
    1. Another authorized owner of the website successfully verifies and claims your website URL
    2. Your website is updated but includes the same identifying meta tag or HTML file
    3. Your claimed URL authorization expired from Webmaster tools
    4. You remove all data feeds from your Merchant Center account
  52. Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
    1. Change the price on the ad to be lower than the actual product price
    2. Include her store name on all watch images
    3. Include bundled accessories in the product image
    4. Use promotional text to highlight any deals
  53. How are product groups used in Shopping campaigns?
    1. To create a list of keywords used to target Shopping ads to shoppers
    2. To organize products within a data feed
    3. To bundle items sold as a package, like a camera and tripod stand
    4. To bid on organized inventory in an ad group
  54. To maintain an active data feed, you must update the feed every:
    1. 30 days
    2. 24 hours
    3. 6 months
    4. 1 year
  55. Which devices can Shopping ads appear on?
    1. Mobile phones
    2. Mobile phones and desktops
    3. Tablets, mobile phones, and desktops
    4. Tablets and desktops
  56. You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
    1. Understand which creatives perform best in the “Ads” tab
    2. See query-level product performance in the “Keywords” tab
    3. Check impressions for each product in Merchant Center
    4. Segment performance by various shopping views in the “Dimensions” tab
  57. When preparing to submit a new data feed, you should:
    1. Give all feeds the same name for consistency
    2. Submit multiple feeds to process everything at once
    3. Submit a test data feed
    4. Include all items in your inventory
  58. What does impression share indicate about a product group?
    1. It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
    2. It provides an average benchmark of all similar products from other retailers
    3. It predicts your product group’s future impressions
    4. It shows your product group impressions relative to other product groups in the same campaign
  59. Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
    1. ‘gtin’ and ‘brand’
    2. ‘mpn’ and ‘gtin’
    3. ‘brand’ Only
    4. ‘gtin’ Only
  60. If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
    1. Maximum cost-per-acquisition (max. CPA) bidding
    2. Target cost-per-acquisition (target CPA) bidding
    3. Enhanced cost-per-click (ECPC) bidding
    4. Maximum cost-per-click (max. CPC) bidding
  61. Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
    1. The landing page price is different from the feed price
    2. A ‘sale price’ attribute is blank
    3. The availability for the products are listed as ‘out of stock’
    4. The shipping rates for the products were updated to $0.00
  62. Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
    1. Submit the product twice using a different category each time
    2. Use the ‘custom label’ attribute
    3. Include only one category
    4. Include both categories in the attribute
  63. Enhanced cost-per-click (ECPC) bidding should be used to:
    1. Drive engagement with product brand
    2. Increase total impressions
    3. Optimize bids using converted clicks
    4. Bid for a target cost-per-acquisition (CPA)
  64. Which is a reason why Annie’s Google Merchant Center account would get suspended?
    1. She is only selling used products
    2. Her website doesn’t have a mobile version
    3. She’s only been updating her data feeds every 10 days
    4. Her landing pages lead to error messages or non-existent pages
  65. In order to offer products in different countries, you should:
    1. Use one feed for all products
    2. List the products in the local language
    3. Use the same landing pages globally
    4. Always set prices in USD

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