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Google AdWords Video Advertising Certification Questions and Answers (Q and A)

Google AdWords Video Advertising Certification Questions and Answers (Q and A)

  1. _______ is used for video campaigns.
    1. Cost-per-acquisition (CPA) bidding
    2. Cost-per-thousand-impressions (CPM) bidding
    3. Cost-per-view (CPV) bidding
    4. Cost-per-click (CPC) bidding
  2. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
    1. Interest
    2. Topic
    3. Contextual
    4. Placement
  3. _________ ads can be created and managed through AdWords.
    1. TrueView
    2. Masthead
    3. TV
    4. Reserve-bought
  4. _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
    1. TrueView in-display ads
    2. Companion banners
    3. Companion Mastheads
    4. YouTube Mastheads
  5. A click on a companion banner:
    1. All of the listed answers are correct
    2. can direct to an external URL
    3. can direct to a YouTube channel
    4. counts as a view even if the person hasn’t watched 30 seconds of the ad
  6. A client who wants to advertise before, during, or after popular videos on the Display Network should:
    1. add the keyword “video” to relevant campaigns
    2. bundle display ads for each target audience
    3. add a call-to-action (CTA) overlay to video ads
    4. create a video ad campaign
  7. A TrueView in-stream ad view is counted when a viewer:
    1. watches the ad for a second time
    2. watches or skips the ad
    3. lands on the YouTube page where the ad is running
    4. engages with the ad, for example, by clicking a call to action
  8. A TrueView video discovery ad needs to be:
    1. more than 30 seconds
    2. about 2 minutes
    3. There isn’t a time limit
    4. less than 30 seconds
  9. A viewer can skip watching a TrueView in-stream ad after:
    1. 5 seconds
    2. 2 seconds
    3. 7 seconds
    4. 10 seconds
  10. An advertiser can use a remarketing tag to target people who’ve:
    1. posted videos on YouTube that mention her products
    2. searched on YouTube for videos about products like hers
    3. subscribed to or unsubscribed from her YouTube channel
    4. set up multiple YouTube accounts
  11. An advertiser is charged for viewing a TrueView video discovery ad when someone:
    1. clicks and views the first frame of the ad
    2. watches a TrueView in-stream ad after watching a TrueView video discovery ad
    3. watches the entire ad
    4. shares the ad
  12. Call-to-action (CTA) overlays are compatible with:
    1. TrueView in-display ads that are at least 30 seconds long
    2. TrueView in-display ads only
    3. any TrueView ad format
    4. TrueView in-stream ads only
  13. Frequency capping counts include:
    1. all impressions appearing in an ad position of “1”
    2. all impressions, including those that weren’t viewable
    3. only impressions that led to clicks
    4. only impressions that were viewable

    Please Note:

    Only impressions that were viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads.

  14. How can an advertiser calculate the view rate of a video campaign?
    1. By dividing the number of clicks by the number of views
    2. By looking at the percentage of viewers who watched the video until the last quartile
    3. By dividing the number of views by the number of impressions
    4. By dividing the number of impressions by the number of clicks
  15. How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
    1. By using Google Analytics
    2. By using YouTube Analytics
    3. By creating an AdWords conversion tracking code
    4. You can’t measure conversions with the in-stream format
  16. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
    1. only on targeted affinity audiences
    2. on targeted topics and affinity audiences
    3. only when targeted topics and affinity audiences match
    4. only on targeted topics
  17. If someone clicks a TrueView video discovery ad, where do they land?
    1. The video on the YouTube watch page or advertiser’s channel
    2. The advertiser’s YouTube Masthead
    3. The advertiser’s website
    4. The ad’s destination URL
  18. If your client wants a specific reach for a specific price on YouTube, you should use:
    1. reservation buying
    2. placement targeting
    3. affinity audiences
    4. TrueView video ads
  19. If your client wants to pay only when someone views an ad, you should use:
    1. Text ads
    2. Viewable cost-per-thousand-impressions (vCPM) bidding
    3. TrueView in-stream ads
    4. YouTube homepage ads
  20. In which TrueView format(s) can an advertiser use a companion banner?
    1. In-stream
    2. In-stream and video discovery
    3. All of the listed answers are incorrect
    4. Video discovery
  21. Linking a YouTube channel to a Google+ page lets you:
    1. manage one channel from one Google account
    2. manage one channel from one Google account and let multiple people manage a channel
    3. manage multiple channels from one Google account
    4. manage multiple channels from one Google account and let multiple people manage a channel
  22. On average, how long does it take for a video ad to get approved?
    1. Video ads are instantly eligible to show on YouTube and the Display Network
    2. 10 business days
    3. 2 hours
    4. 1 business day
  23. People are added to an advertiser’s video remarketing list when they:
    1. sign in to YouTube
    2. watch, comment on, like, or share a competitor’s YouTube video
    3. click a text ad in Google search results
    4. watch, comment on, like, or share the advertiser’s YouTube video
  24. The best way to reserve an ad is to:
    1. Create a reservation campaign in AdWords
    2. Enter specifications on the “Reservation” tab
    3. Contact a Google sales representative
    4. Create a standard video campaign
  25. The initial remarketing list size for video campaigns includes users from the past:
    1. 15 days
    2. 540 days
    3. 30 days
    4. You can’t include visitors from past days
  26. The most effective way to control the number of times someone sees an ad is by:
    1. Lowering bidding levels
    2. Setting a lower cost-per-view (CPV) bid at the target group level
    3. Setting a frequency cap
    4. Monitoring audience retention metrics with YouTube Analytics
  27. The standard companion banner size for TrueView in-stream ads on YouTube is:
    1. 300×60
    2. 300×80
    3. 300×600
    4. 300×250

    Please Note:

    YouTube – 300×60 JPG, static GIF, or PNGGoogle Display Network (GDN) – 300×250

  28. To run a TrueView video ad, the video must be uploaded to:
    1. YouTube, with the privacy settings changed to “Private”
    2. YouTube, with the privacy settings changed to “Public” or “Unlisted”
    3. an advertiser’s website
    4. any video hosting site
  29. True or False: Advertisers can set bids per ad format
    1. False
    2. True
  30. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
    1. True
    2. False
  31. True or False: IP address exclusion is not available for TrueView campaigns.
    1. False
    2. True
  32. True or False: More than one YouTube account can be linked to an AdWords account.
    1. False
    2. True
  33. True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
    1. True
    2. False
  34. True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
    1. True
    2. False
  35. True or False: Video ads may appear in videos marked “Private” on YouTube.
    1. True
    2. False
  36. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
    1. True
    2. False
  37. True or False: You can use contextual targeting with videos.
    1. True
    2. False

    Related Questions:

    • True or False: You can use contextual targeting with AdWords for video.
  38. TrueView campaigns can help advertisers optimize for:
    1. views and engagements
    2. conversions
    3. clicks
    4. impressions
  39. TrueView in-stream ads and video discovery ads appear, respectively:
    1. to the left and right of videos
    2. as clickable thumbnails and before videos
    3. at the top and bottom of videos
    4. before videos and as clickable thumbnails

    Related Questions:

    • TrueView in-stream ads and in-display ads appear, respectively:
  40. TrueView in-stream ads can appear on:
    1. the Google Play Store
    2. YouTube Mastheads
    3. Google search results and YouTube watch pages
    4. YouTube watch pages
  41. TrueView video campaigns can include:
    1. text
    2. videos uploaded directly to YouTube
    3. other video formats
    4. images
  42. TrueView video discovery ads can run on:
    1. The Search Network and the Display Network
    2. YouTube and the Display Network
    3. YouTube
    4. The Display Network
  43. TrueView video discovery ads run on:
    1. The Display Network
    2. YouTube video and search pages and the Display Network
    3. The YouTube Network
    4. The Search Network and the Display Network

    Related Options:

    1. YouTube watch pages and Masthead ads, and Google search results
    2. YouTube videos and search results, and the Display Network
    3. Google TV, Google search results, and the Display Network
    4. YouTube homepage, channels, watch pages, and search results, and the Display Network

    Related Questions:

    • TrueView in-display ads can run on:

    Please Note:

    TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps.

  44. Video ads can appear on:
    1. Specific YouTube videos
    2. Websites on the Display Network
    3. All of the listed answers are correct
    4. Specific YouTube channels
  45. Video ads can run on:
    1. YouTube and the Display Network
    2. YouTube only
    3. YouTube and video partner sites and apps
    4. The Display Network and video partner sites and apps
  46. Video advertising on YouTube lets you:
    1. use pay-per-report analytics and pay for click-throughs only
    2. pay a single monthly fee
    3. use free video analytics
    4. use pay-per-report analytics and pay a single monthly fee
  47. What are best practices for creating a TrueView in-stream ad?
    1. Deliver the most important message early in the video
    2. All of the listed answers are correct
    3. Provide clear next steps so customers can take action
    4. Add a call-to-action (CTA) overlay
  48. What do earned actions measure?
    1. Earned visits to the website, earned views, and earned comments
    2. Earned views, earned comments, and earned likes
    3. Earned conversions
    4. Earned visits to the website and earned comments
  49. What does average view frequency measure?
    1. The average number of channel views
    2. All of the listed answers are incorrect
    3. The average view rate for the ad
    4. The average number of times people have viewed the ad
  50. What does linking an AdWords account to a YouTube account let an advertiser do?
    1. Create call-to-action (CTA) overlays
    2. All of the listed answers are correct
    3. Access more video reporting metrics
    4. Create a remarketing list
  51. What is Masthead billing based on?
    1. A flat daily fee
    2. Impressions
    3. Clicks
    4. Impressions and clicks
  52. What percentage of video views on YouTube come from mobile devices?
    1. More than 75%
    2. More than 50%
    3. Almost 25%
    4. Almost 15%
  53. What’s an example of a managed placement for a TrueView in-stream ad?
    1. All of the listed answers are correct
    2. A website on the Display Network
    3. A YouTube channel
    4. A specific YouTube video
  54. What’s needed for an advertiser to set up a video ad campaign?
    1. A budget for creating professional video ads
    2. A conversion rate of at least 5% on the Search Network
    3. A base AdWords budget in addition to pay-per-click costs
    4. A YouTube video
  55. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
    1. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
    2. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking Install or watching the first 30 seconds of the ad — with CPV bidding
    3. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
    4. The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  56. What’s the maximum length a TrueView video ad can be?
    1. 1 minute, 30 seconds
    2. There isn’t a time limit
    3. 30 seconds
    4. 7 minutes
  57. When is someone added to an advertiser’s video remarketing list?
    1. When she purchases something from the advertiser’s website
    2. When she clicks the ad
    3. When she views the ad
    4. When she views the ad for the second time
  58. Where would a call-to-action (CTA) overlay show?
    1. On embedded videos
    2. All of the listed answers are correct
    3. On videos on your channel
    4. On TrueView video discovery ads
  59. Which ad rotation option can’t be used for video campaigns?
    1. Optimize for clicks
    2. Optimize for views
    3. Rotate evenly
    4. Optimize for conversions
  60. Which can an advertiser include in a TrueView video ad to increase interactivity?
    1. A blinking border
    2. A scrolling banner
    3. An animated GIF
    4. A card
  61. Which can be done in YouTube Analytics?
    1. Check engagement reports
    2. Check the conversion volume
    3. Check the count of TrueView earned actions
    4. Create remarketing lists
  62. Which can’t be added to a TrueView video?
    1. A mobile app promo
    2. A companion banner
    3. A call-to-action overlay
    4. A ticker tape

    Please Note:

    Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.Here are some ways to make your video ads interactive features:Cards: Increase engagement with your video ad or brand.Call-to-action overlays: Drive visits to your website.Shopping cards: Encourage viewers to buy your products.Auto end screens: Drive visits to your website and increase conversions

  63. Which is a best practice for a successful TrueView in-stream ad?
    1. All of the listed answers are correct
    2. Include a strong call-to-action so the viewer knows what to do
    3. Add a frequency cap
    4. Use at least 3 types of targeting to find out which performs best
  64. Which is a tip for optimizing a TrueView video for viewer engagement?
    1. Add exclusions to the campaign
    2. Add a call-to-action overlay
    3. Increase each target group’s bid by 100%
    4. Run both an in-stream and a video discovery version of the ad
  65. Which of these can be created to run on the Display Network?
    1. VideoPlus ads
    2. Homepage expandable Masthead ads
    3. Lightbox ads and TrueView video discovery ads
    4. TrueView ads and VideoPlus ads

    Please Note:

    The YouTube Masthead is a customizable 970×250 pixel ad that runs on the desktop YouTube homepage for 24 hours. The Masthead can also expand on user click to 970×500 pixels. YouTube highly recommends the use of videos in custom Mastheads to provide the most compelling and native ad experience.

  66. Which of these formats can be booked cross-screen (mobile and desktop)?
    1. Video Media Layout Mastheads
    2. Rich Media Layouts Mastheads
    3. Rich Media Custom Mastheads
    4. Video Mastheads
  67. Which of these remarketing lists can be used for a video campaign?
    1. People who skipped the advertiser’s TrueView in-stream ads
    2. All of the listed answers are correct
    3. People who clicked the +1 button on the advertiser’s Google+ page
    4. People who watched certain videos on the advertiser’s YouTube channel
  68. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
    1. View rate and cost-per-click (CPC)
    2. Clickthrough rate (CTR) and cost-per-click (CPC)
    3. The targeting options that were used
    4. View rate, cost-per-view (CPV), and follow-on views

    Please Note:

    Views show you the number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account.View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).Avg. CPV is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you’re willing to pay for an ad view.

  69. Which targeting methods can be used with TrueView ads?
    1. Topics
    2. Remarketing
    3. Affinity and in-market audiences
    4. All of the listed answers are correct
  70. Why is average view frequency important to measure?
    1. It lets you continually track conversions
    2. It tells you how many people are viewing the ad
    3. It shows you how engaged people are with the ad
    4. It shows how often the average person sees or interacts with the ad
  71. With a Masthead ad, an advertiser can reserve:
    1. The YouTube homepage
    2. Specific videos
    3. YouTube search pages
    4. Specific channels
  72. With YouTube Analytics, you can track metrics on:
    1. YouTube session length
    2. TrueView ad skip rates
    3. playback locations
    4. cost per channel visit
  73. You can see average video-view duration metrics in:
    1. reports in AdWords
    2. the “Audience retention” tab in YouTube Analytics
    3. the “Campaigns” tab in AdWords
    4. Google Analytics

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